I am a highly motivated Marketing, Brand, Communications and Strategy professional with twenty years’ experience. Throughout my career I have worked with both large corporate brands and SME’s across a wide range of sectors including; retail, education, hotel and leisure, pharmaceutical, central government and the regeneration, construction and house building industry.
I have worked with small businesses who are starting out or up-sizing, to the larger more established corporate’s of £1Bn+. I have developed marketing strategies, re-branded businesses, run major campaigns and worked on large business sale and acquisition communications. I have re-organised marketing functions and built in-house agency style working, matching the skill set needed to ensure control sits within the business rather than with a third party. I have run marketing departments and worked with a range of team sizes and have invaluable experience of working on both the Client and Agency side up to Director level.
As a growth marketer, I am passionate about seeing businesses develop and grow. Driving growth and increasing revenues is at the core of what I do and has been part of my remit throughout my career. I am focused on making sure that every marketing pound spent is measured so that maximum impact and return is delivered. From marketing strategy to campaign planning, digital marketing to brand strategy I provide Marketing Director level consultancy for my clients. This can be through extra resource, supplementing your teams skills and experience or as a sole marketer helping you deliver your plan.
If you would like to work with an experienced and passionate strategic marketer who has a working knowledge across all channels then please do get in touch!
Experience and Qualifications
October 2018 – Present
Strategic Marketing Consultant
DoveHouse Marketing Consultancy – providing strategic expertise to businesses
Working as an independent consultant providing tailored one-to-one advice for businesses that want to
grow and thrive. Focusing on the development and implementation of Marketing, Brand and Communications strategy.
September 2018 – October 2018
Chief Marketing Officer
The Energy Check Ltd – Energy and Utility Consultancy
Short term position.
Board member and Director of an SME business with responsibility for the groups Marketing disciplines. An energy
consultancy comprising of offices across the UK with headquarters in the North East and an international presence in
Jamaica and the Netherlands.
March 2017 – May 2018
Group Head of Marketing and Communications
Keepmoat Homes – UK top 10 partnership home builder
Senior management role within Keepmoat Homes, now a stand-alone business, following the sale in March 2017 of the Keepmoat Regeneration arm to ENGIE. Responsibility for directing the Group Marketing, Digital, Brand, PR, Public Affairs and Communications disciplines. Sitting on the Central Services Board and reporting into the CEO with responsibility for the marketing budget, setting of the Group Marketing strategy and the running of a large national marketing team.
Jan 2014 – March 2017
Group Marketing and Communications Manager
Keepmoat Ltd – Community regeneration construction business
Part of the senior management team reporting directly into the Exec board with overall management responsibility for the Group Marketing, Digital, Brand, PR and Communications disciplines.
Responsible for and management of a large marketing department and setting and aligning the group marketing strategy, budget and leading on major marketing and communications initiatives for the business, drawing on external agencies where required.
Profile raising of the business was a major focus leading up to the sale of the Keepmoat Regenerations arm in March 2017.
Nov 2011 – Dec 2013
Account Director
Aylesworth Fleming (Now ‘Oliver’) – Marketing and Communication Agency, Manchester
A senior management role responsible for major client accounts. A strategic role working closely with clients to implement a number of marketing campaigns within the property and regeneration sector.
I managed a team with full ownership and responsibility of client accounts. Responsibility for developing strategic programmed activity with clients and contributing to marketing strategy and thinking. Maintaining a strategic overview of accounts, and proactively advising clients on new issues in the external environment. Developing opportunities for growing existing business and building and maintaining key relationships and responsibility for an accounts profitability.
Aug 2008 – Nov 2011
Marketing Manager
The Open University, Newcastle
Largest university in the UK with over 200,000 students. A budget holder and people manager with responsibility for marketing delivery across the North of England. Devised and implemented a strategic marketing plan, delivering effective B2C and B2B marketing campaigns which generated new students in key market segments. Provided strategic input of national campaigns and supported the progression of existing students including a widening access strategy.
Managed, trained and developed a team of permanent and contract staff.
Jan 2007 – Aug 2008
Reflexologist
Footsteps Reflexology, Northumberland
Career break to bring up my son.
Jun 2003 – Jan 2007
Senior Account Manager
Robson Brown Advertising Agency, Newcastle
Account Manager of the North East’s largest advertising agency. People manager of a small team working on a range of client accounts including; The Office of the Deputy Prime Minister (ODPM), Dalton Park retail outlet, Malmaison and Devere hotel chains. The role involved overseeing projects on a day-to-day basis using above and below the line advertising and integrated marketing communications.
Feb 2000 – July 2003
Account Manager
NB Group, Gateshead – Marketing Communications Agency (Now Ignifi)
Account Manager of a large creative agency. Responsible for managing a number of client accounts including:
Novo Nordisk and Bayer Brands; including: NovoPen, Canesten, Alka seltza, Germolene and Germoloids.
Sep 1998 – Feb 2000
Account Executive
Sheridan Design, Newcastle – Creative Agency
Graduate position as account executive with small design agency.
Qualifications
2009-2010
Professional Certificate in Management
The Open University
2002-2003
Diploma – Reflexology
International Institute of Reflexology (IIR)
East Riding College, Hull
1995-1998
Marketing – BA (Hons)
Northumbria University
1991-1994
Nurse training
Northumbria University
Memberships
(MCIM) Member of the Chartered Institute of Marketing