Tailored marketing consultancy that fits around you!
There are many reasons that a business might turn to a professional marketing consultant. It could be that you just need some advice or a second opinion on something or you’re after a more thorough discussion and deep dive into your marketing world.
As an accomplished marketing professional with 20 years’ experience across B2B, B2C and Not-for-Profit organisations, I have a solid know-how in the development and implementation of marketing strategy whether you’re an SME or large corporate.
From Marketing Strategy to Marketing planning I can work with you to establish a long-term results driven plan.
Areas that I can work on with you are:
Marketing Strategy
Start with the End in mind.
Nothing stays the same and businesses that stand still are sure to be left behind. Keeping in tune with your Markets, what your customer expectations are, how your competitors are faring and what impact external influences are having, are all reasons why strategy and reviewing strategy should lie at the heart of any business.
Understanding where you are and where you are going will ensure that you won’t go off track with your marketing. All businesses no matter the size need to make sure that their long-term objectives and direction of travel is well understood and a realistic actionable plan is in place.
Whether you looking for a second opinion, a review of your current marketing activities or a long-term marketing strategy and marketing plan developing I can work on that with you.
Marketing Audit
A Marketing Audit is an MOT of the business world.
Being successful in business means you have to keep abreast of what’s going on around you. The business environment vary rarely stays the same.
Failing to audit your marketing strategy could mean you end up with a vehicle that breaks down and never actually reaches its destination or at the very least takes you so off track you don’t know how to get back.
A marketing audit is the solution that will drive out any issues with your plan before it spirals out of control.
A professional marketing audit, complete with a review of the strategy and plan, SWOT/PESTAL analysis, market overview and internal factors, along with insight into your brand identity can save your organisation a lot of money.
At the end of the day, when you know what part of your marketing mix is working, then you also know where to invest your money to get the best return on investment.
If you think your business needs an audit of your current marketing activity I can work on that with you.
Marketing Communications
Marketing communications informs, convinces and reminds customers about your product or service.
It is no longer enough to satisfy your customers. You must delight them!
Are your marketing communications doing your business justice?
How are they communicated across your Brand – from your website to your campaigns and even how you reply to emails or answer the phone?
Are you losing customers to your competitors because you’re not communicating with them properly?
Do your customers connect with your Brand immediately and understand your product or service?
If you’d like a second opinion or some input on your marketing communications I can work on that with you.
Looking for a Consultant?
As a previous board level Marketing Director with wide sector experience, I bring a wealth of knowledge and a level headed approach to business. So whether it’s just a chat for a second opinion or a long-term project I can work with you.