Content, Content, Content… Bill Gates famously wrote the essay ‘Content is King’ back in January 1996. The self-made billionaire and Microsoft founder accurately visualised the content boom way before Google, Facebook and YouTube even existed….and a decade before the mobile revolution started. “Content is where I expect much of the real money will be [...]
Financial audits are well understood, but a marketing audit? Not really necessary, right? Wrong. It’s crucial! If I asked you whether you’d carried out a Marketing Audit for your business before you’d probably chuckle a little and then draw in a big yawn! But why? Audits are common place in the financial world but a [...]
Standing still in business these days is not an option. The purpose of a marketing audit is not to criticise the activities but instead identify if there are any working practices that could be done more effectively. Marketing accountability today also demands that marketers effectively measure the performance of their marketing efforts. When you are [...]
